Lularoe has taken the direct sales market by the tail and flipped it over. Now, honestly you may or may not care. Maybe you stumbled on this article by accident. But if you really want to know, you may be asking yourself, “Why? What is Lularoe? Why is it so sought after?” Just do a Google search and you will find out more than you may want to know, the good, bad and ugly.
It has grown extremely fast and suffered a few growing pains along the way. Despite the occasional bad press, women continue to flock to it. We call ourselves “luladdicts”. We talk of “lulalove”. We search for unicorns, that unique piece we have to own. We fight over the “buttery soft” leggings. What is it that makes Lularoe so sought after? Is it the comfortable fabrics? The colorful prints? The money? Or is it just that next new thing? Honestly I don’t know why other women flock to it, I only know why I love it and eventually began to sell it.
What is Lularoe?
Lularoe is a unique clothing line that carries sizes xxs to 3xl. They carry dresses, skirts, tops, leggings, layering pieces and jackets. Unlike most retail clothing stores where you buy from a catalog of the several of the same patterns, each piece of Lularoe is different. The styles offered are the same, the print designs are not. The prints are designed in house and sent out to Lularoe owned factories to be created. Each print is cut for 5000 items and then retired. So you will rarely see the same item twice. There is no catalog, because the variety and limited items (unicorns) are huge. Lularoe is sold by consultants, online, at private parties and community events. Prices are set, so when buying from licensed consultants, the prices will be the same. Want to Shop?
How Lularoe Started
Deanne Stidham was a single mother of seven and needed money. She began selling little girls dresses out of the back of a truck, and later sold un-hemmed maxi skirts. The company grew Deanne added several styles and sizes and consequently she began to look at how she could best expand her new line. She married Mark Stidham and together they saw this as a way to help empower women. Thus Lularoe was born. Deanne is a powerhouse. If you have ever met her (and yes I have!) you know she can sell anything to anyone. Learn more about the history of Lularoe here. While I do have a little bit of hero worship going on, Deanne is not what drew me to the company.
As a young teenager I was painfully shy. But I had a things I wanted to say. I wanted to shout, “I am here!” I found my voice through clothes, but I really had no sense of style. Shopping with my mother one time, I found a bright yellow pair of bell-bottom hip-huggers (yes I grew up in the 70’s.) and a crocheted, patchwork tunic. It was love. My mother and I fought. She felt I should dress in more of a “classic” style but in the end I won out. I wore that outfit many, many times. (Looking back at that shirt though, I cringe just a tad and think maybe Mom was right…)
I felt my clothes said what I was too afraid to say. Through the years, I learned to curb my love of bright colors, and speak for myself. I grew and the shyness left me, I guess I thought I did not need the bright colors to tell the world who I was any more. At age 53 I found Lularoe. I immediately recognized the voice I had silenced all those years ago. This was me! I bought a bright coral lindsey and a black cassie skirt with beautiful coral roses. I was home.
It was not hard to take the leap from consumer to consultant because the truth is I just wanted access to the clothes. I liked the idea of having lots of clothes coming to my door and in my house! I had found something real and wanted to share it with other women. Not just the gorgeous prints and fabrics, but the idea of feeling beautiful in my own skin. Want to what is lularoe? Contact me here.